Where Premium Brands Come To Grow
Do you run a socially conscious business? Or have you heard of cause marketing marketing before? I’m sure you would have come across it even if you didn’t know exactly what it was called. You’ve probably seen a brand you love supporting a social cause or charity via their sales. And if you decided to […]
Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […]
Have you ever tried using paid Facebook or Instagram ads to promote your eCommerce website? As someone who is actively promoting an online store, I bet you’ll agree: Whatever marketing you do, it never seems to be enough. You constantly need: More paying customers placing more orders with you, in order to grow sales and […]
Paid advertising can be absolute gold for driving traffic and sales in your online store. Once you nail the Facebook Ad Campaign that works for your target customer, you almost have traffic and sales on tap! You can convert new and repeat customers and transform them into raving fans that spread the good word about your […]
Tell me – have you ever heard someone successful tell you their overnight success took several years in the making? This doesn’t quite play into our desires or expectations of instant gratification does it! The line from here to success is never straight, no matter what your endeavour. And it rarely happens overnight! But with […]
Find out the 2 step formula for building a 6 figure eCommerce business Just this week, I’ve had several conversations with ambitious (but struggling) business owners. Some were start-ups, some who’ve been around for a while. All of them have dreams of running 6 figure plus online stores, like my clients Kristy and Laura. But […]
A client of mine told me this morning that she will have hit a million dollars in revenue over the year, which will be a significant increase from the previous year. And as I reflect on her journey to achieving this fantastic milestone, I had a big realisation. Success comes in stages. Sometimes when you’re […]
Do you know how to figure out who are your most profitable customers? In business, we shouldn’t treat our customers like parents treat their children. We absolutely SHOULD love some customers more than others! Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business […]
As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […]
Do you have a business growth mindset? When you start your business, you’re exited and motivated to change the world. Then, the realities of business set in… Things get hard and they don’t always go to plan. You’re at the mercy of platforms you can’t control and customers don’t always react the way you imagine […]
