Where Premium Brands Come To Grow
How would you feel if I told you it was possible to quadruple your product sales in the next year? Would that excite you? Or would that scare you…? My client Natalia Michael, founder of No Nasties, has done just that, and is on track for continued exponential growth. Here’s what it actually takes to […]
As a wholesaler, you make money when your retail stockists buy your products. But, to increase wholesale sales in your business, you can’t sit back and twiddle your thumbs. You need to be proactive. Time and time again, I hear brand owners and distributors complain that they don’t know how to get new wholesale stockists. AND […]
Should you wholesale or retail? What’s the best choice for your brand? I often hear, “I want to retail my products on my own website because the profit margin is higher.” And yes, it’s true that you can charge more when you sell direct to consumers. By comparison, wholesale prices are often half your recommended […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
Do you think you’ll sell out after a Kardashian endorsement? I recently worked with a brand who seemed to have achieved exactly what others were striving for: Laura from A Little Pocket designs and manufactures amazing kids’ clothing that was being snapped up by the likes of Kourtney Kardashian, Gwen Stefani and Beyonce. There were […]
Cash Is King. Anyone who has been in business for more than 5 minutes would know the importance of cash (and positive cash flow)! Product businesses have it tougher than service businesses in this regard. We need to outlay A LOT of cash in order to have something to sell. I recently surveyed my audience […]
That’s not a typo – my client did just that! Is your goal to increase eCommerce store sales this year? Platforms like Shopify now make it super easy to start your own eCommerce business. But, if you want to generate sales, just getting your website up and running is not enough. So many times, I […]
Every single business owner I talk to – clients, students and others alike – wants a profitable business. But many don’t realise that the secret sauce is to increase customer loyalty. This article discusses an oft-missed step in growing a profitable eCommerce business – increase customer loyalty. This step can be the single most important […]
Getting website traffic and sales in your online store can be tough. So how do you get them to the top of the ranks and win all the clicks? In this session, SEO expert Kate Toon will share valuable practical tips to help you boost your Google visibility. Watch this session to pick up easy-to-implement […]
The first step in any business is to confirm you actually have a market for your product. You want to be sure you will have customers buying from you. For sure, recruiting new paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway there. The next […]
