Where Premium Brands Come To Grow
Digital marketing has changed dramatically over the past year. So many eCommerce brands did not make it through the year… Why?We’ve noticed a huge change in consumer behaviour and the way customers consume content. This year brought about a lot of brands closing their doors or being significantly less profitable.Because the strategies that USED to […]
Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. […]
Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly […]
Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are. I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort. How can you get […]
While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. A solid SEO marketing strategy can generate consistent, FREE traffic for your online store. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret. […]
With all this hype and media coverage around Taylor Swift’s Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn’t just attending a concert, but embarking on a […]
You need to get more clicks on your Facebook ads… People struggle with their social media ads ALL. THE. TIME. And I get it. I think I know where you are right now. I know the hard work you’ve put in, the anticipation you’ve felt, the days, weeks, months of hustle. Not to mention, the […]
While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret. But, not all traffic is equal and getting quality traffic at a profit is […]
Without fail, every business has areas where they’re struggling and that impact their ability to grow. If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly as you’d like, but you’ll also be heading towards a cash flow crunch that could […]
Over the last year or so, it’s gotten harder and harder to generate profitable results from paid advertising. Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up. And the way the ad algorithm has changed means that campaigns require a certain number of […]
