Where Premium Brands Come To Grow
Over the last year or so, it’s gotten harder and harder to generate profitable results from paid advertising. Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up. And the way the ad algorithm has changed means that campaigns require a certain number of […]
I think the word that best describes this year is bruising… For newer and more established businesses alike, this year has presented several challenges that have made it more difficult to operate (let alone profit!) From the drop in demand for online ordering when lock-downs ended. To the increased costs (of production, operations, distribution, even […]
If you’ve ever wondered, “What incentives should I offer for my Black Friday promotion?” Or, “What kind of offers are working the best right now to generate sales?” Or even, “How can I get more people buying from me right now?” If you’ve been puzzling over those questions lately, then chances are you’re one […]
It’s no secret that this has been a pretty tough year for many, both as business owners and personally. I think sometimes when we experience challenging times, especially as a small business owner, it can sometimes feel pretty isolating like you’re not cut out for this because you’re finding it so hard. In times like […]
Anyone else’s email inbox overflowing with a bazillion promos right now? It’s the time of year where the digital landscape gets extra cluttered, with a big increase in marketing messages coming at us left, right and centre. And that includes YOUR audience… So the big question is…How are YOU going to stand out from your […]
Hands up if you’re finding it challenging trying to get consistent traffic and sales in your online store right now? Or finding it overwhelming trying to figure out how to get your digital marketing dialled in and really converting consistently? I’ve been speaking to a lot of eCommerce business owners recently – recent start-ups […]
Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists? One of the most common questions my clients are asking me is, how to wholesale? How do you actually do it? Sound familiar? Having that duality of selling via eCommerce as well as wholesale […]
Of course, we all want to jump on new trends. It’s literally human nature. When we see something new that’s working particularly effectively for others, we want to roll it out in our own businesses. That’s normal, right? And for a while, it’ll work. But when something new and trendy reaches peak, mass adoption, it […]
Wouldn’t it be great if being a business owner came with a roadmap? Something you could follow so you could avoid any of those difficulties and enjoy constant uninterrupted progress? You wish! (Well, we all hoped that would be the case) But sorry to break it to you… Building a business is never straightforward or […]
What’s the SINGLE most important thing in ANY eCommerce business? One word: TRAFFIC. As we all know, without traffic – literally nothing else happens. No visitors to your website… No customers adding products to their cart… No orders checking out… Now of COURSE it’s not just about generating ANY traffic. It’s about generating the RIGHT […]
