Plan For Growth

  • How Our All-Female Team is Bucking the Return to Office Trend—An International Women’s Day Special

    As International Women’s Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality’, resonates deeply with me. Having spent over a decade working predominantly with female founders, I’ve seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family responsibilities but also an enjoyable life outside of work. […]

  • How To Boost Ecommerce Sales During The Quietest Month Of The Year

    If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales.    For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening […]

  • In A Cashflow Crunch? Discounting Is Not The Solution…

    Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash.  So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort.  Paid […]

  • Agency vs Freelance vs DIY (& my $15,000 costly mistake! ?)

    When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing.   Now, we all know very well that no courier or postal service will ship our orders out for free. So we’re well trained to expect […]

  • The Key to 2025 Success? The Profitable Productpreneur Growth System

    Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with.  The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results […]

  • Data-Driven Success: How to Hit Your 2025 Ecommerce Growth Goals

    It’s the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty.  As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their […]

  • 27 Actionable Strategies to Scale Your Ecommerce Business in 2025

    Over the last year, I’ve seen a lot of businesses come up for sale, in fact I’ve been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy two of them within the last 6-7 months.    That’s super exciting, but it’s also been […]

  • Your Holiday Reading Inspo Sorted: My Top 5 Books from 2024

    My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it’s also because I realised something about myself:  If […]

  • My 2024 Recap: Key Wins and Losses to Learn From

    For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025. I love doing this exercise at […]

  • State of the Industry: What’s Working In Ecommerce Right Now?

    This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to […]