Promotional Strategies

  • How To Get Wholesale Stockists (In 6 Simple Steps)

    Are you ready to find wholesale stockists for your products? Or a product designer, brand owner or distributor considering taking the plunge into wholesale? I don’t know about you, but when I first got into the business of wholesale, I did question the logic of selling my products at such a reduced price. It does […]

  • How to sell out your collection in record time

    Creating a new product really is like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The […]

  • How to turn a funky product into a runaway success

    Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]

  • How to run a Clearance Sale (even when you need a holiday!)

    One of the hardest things to do as a small business owner, is to take a holiday! As an eCommerce business owner, the Boxing Day Sale (or end of year Clearance Sale) is often one of the highest revenue times of the year. But it’s also important to take time out of our business to […]

  • Case study: How to sell products like a #bosslady

    Are you like many Productprepreneurs I know? You’ve spent months, maybe years, coming up with your brilliant product. Your blood, sweat and tears went into creating your brand and establishing your business. You lost sleep (not to mention, you almost threw your computer out the window several times) whilst building your website. You launched with […]

  • Do your customers love you?

    Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]