Where Premium Brands Come To Grow
Here’s a sobering statistic that’ll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from the same brand again. Let that sink in for a moment. Four out of five people who bought from you during your biggest sales weekend of the year will never come back. But […]
What if I told you that the most successful Black Friday campaigns aren’t about slashing prices by 80% or screaming ‘EVERYTHING MUST GO!’ in bright red text? What if the real winners are the brands that actually increase their perceived value during Black Friday whilst everyone else is racing to the bottom? Now, before you […]
Today in episode four of our core trends mini-series about the Great Ecommerce Realignment, we’re diving into a force that’s not just changing ecommerce—it’s completely redefining it: The Creator Economy Takeover. Here’s a stat that should wake you up: the creator economy is now worth over $104 billion. That’s not just big—that’s bigger than the […]
Today, we’re talking about something that’s going to make some of you very uncomfortable, and certainly many of my industry peers! We’re talking about the death of digital advertising as we know it. And I don’t mean it’s struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built […]
We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong. Not in a “robots are taking over” doomsday kind of way, but in a very real, “my sales are slowing down and I don’t know why” […]
If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on […]
Today, I’m pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn’t been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top […]
If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening […]
Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid […]
This week we’re sharing Part 2 of my podcast, “How To Choose The Best Email App For Your Ecommerce Store”. In it, I compare two email platforms that a lot of eCommerce businesses are currently choosing between – Flodesk vs Klaviyo. Now, if you’re looking at or already using something different, I’m also going […]
