Branding

  • Why Purpose Driven Brands Win Big

    Why purpose driven brands win big

    The last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is seeing the increase in brands that are driven by a strong purpose.  Whether that’s aligning themselves with solving world hunger, fighting against pollution and climate change or improving their […]

  • Commitment, Values & Being Different – Building A Brand With Purpose

    With Julie Mathers, Founder of Flora & Fauna Today’s interview is a must listen. Julie Mathers created Flora & Fauna, an online retail store selling all natural products, back in 2014 and along with her husband and team, grew it into a $15 million B-Corp certified business and a household name before selling it in […]

  • The Importance of Creating A Memorable Brand With The Luxe Co

    Podcast Title for How To Create A Memorable Brand

    Today on the show, we’re going to be talking about branding and why it is so important for the success of your business to get this piece of the puzzle right. It doesn’t matter whether you are an e-commerce retailer or selling in physical stores, your brand is going to be the first impression a […]

  • The 3 Essential Pillars That Created A 7 Figure Brand

    The three strategies to grow your business from start up to 7 figures

    As an entrepreneur are you constantly looking for the secret silver bullet strategy that will finally take your business from struggling to flourishing? Are you easily distracted by shiny objects and jumping from one online course to another hoping it will have that one thing that will change everything? If so, you’re certainly not alone! […]

  • How To Get Free Product PR In Major Media

    How cool would it be if you could get your business or brand in front of a big captive audience full of your ideal customers – for free? That’s exactly what PR can do for you. PR, or public relations, means gaining exposure to the audiences of media (such as news media, magazines, TV, radio) […]

  • How To Get Wholesale Stockists (In 6 Simple Steps)

    Are you ready to find wholesale stockists for your products? Or a product designer, brand owner or distributor considering taking the plunge into wholesale? I don’t know about you, but when I first got into the business of wholesale, I did question the logic of selling my products at such a reduced price. It does […]

  • How to dramatically transform your brand and become irresistible

    Do you feel like you’re spending too much time hustling for your next customer? Do you know why customers choose your competitor brand over your own? Or, would you RATHER have customers flocking to you and snapping up your products like a bunch of shopaholics at a shoe sale? Then maybe it’s time for a […]

  • What’s in a brand (and does it really matter?)

    Great brands have always been defined by great products. But the product alone does not equal your brand. Over a hundred years ago, cattle farmers used branding irons to indicate which animals were theirs. As cattle moved across the country, it was easy to determine which farm they were from because each head of cattle […]

  • How to turn a funky product into a runaway success

    Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]