Where Premium Brands Come To Grow
I need to tell you about something that happened last week that’s been living rent-free in my head ever since. I got DM’d on the Indagare Beauty Instagram account by a marketing agency from the UK. And here’s the kicker – several of my clients got the exact same message. Same guy. Same videos. Same […]
So, I need to tell you about something that happened last week that’s been living rent-free in my head ever since. I got DM’d on Indagare Beauty Instagram account by a marketing agency from the UK. And here’s the kicker – several of my clients got the exact same message. Same videos. Same promises. Same […]
There’s been a fundamental shift in how premium brands need to think about visibility, authority, and customer connection online. Thanks to AI, it’s become a LOT harder to show up in organic search. Meaning, even being discovered as a brand has become almost impossible, let alone actually generating clicks to your website (or purchases!) Which […]
Today we’re diving into something that’s absolutely critical for brands right now. We’re talking about how to build a brand that doesn’t just survive, but absolutely thrives in this new AI era. And I’m not talking about just using ChatGPT to write your Instagram captions faster – though that’s part of it. I’m talking about […]
Today we’re going to have a conversation that I think is going to completely change how you think about the holiday season. Because here’s the thing – we’re not just talking about Black Friday today. We’re talking about the entire period from October through December. And I’m going to show you how purpose-driven brands can […]
It’s October, which means we’re about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-buying. And somewhere in all of this chaos, your customers – the ones who chose your brand because they care about quality, sustainability, conscious consumption – they’re feeling pressured. Pressured to spend for […]
Over the past few weeks I’ve had several conversations with brand owners who have used the exact same word to describe their experience with previous marketing agencies or coaches. That word is “burnt.” And I don’t mean slightly disappointed or a bit let down. I mean properly burnt. As in, lost significant money, wasted months […]
Today we’re talking about something that’s been weighing heavily on my mind lately, because over the past few weeks I’ve had several conversations with brand owners who have used the exact same word to describe their experience with previous marketing agencies or business coaches. That word is “burnt.” And I don’t mean slightly disappointed or […]
Want to see what happens when you stop wasting money on marketing to the wrong customers? Tthis episode breaks down what actually works (and how you can do it too!)
Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets, and geographic data, they’re missing the fundamental psychological divide that actually determines buying behaviour. Today’s guest, Dr Ross Honeywill, has spent many years uncovering why traditional demographic segmentation fails so spectacularly – and […]
