Email marketing

  • Want to explode your sales? You need an eCommerce funnel

    Do you want an eCommerce funnel that converts? Some people think email marketing is dead, but I’m still a fan. Bottom line is, it works. The concept of an eCommerce sales funnel is this: Growing your email list and sending them a sequence of sales emails designed to convert the subscriber into a customer. When […]

  • Is Your Email Newsletter an Effective Opt-in Offer?

    Do you have an email newsletter in your eCommerce business? Does it work? As in, do you make sales from those newsletters? How do you get people onto your email list in the first place? In my opinion, getting your business to hustle and make sales on your behalf, without you having to lift a […]

  • How to turn a funky product into a runaway success

    Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]

  • Want to start a business? Learn from my mistakes…

    Here are 5 things I’d do if I were to start my eCommerce business from scratch in 2017 I started my first eCommerce business in 2007. Not that long ago, but it feels like a lifetime ago. Entrepreneur years are like dog years, I reckon! Obviously, things are different in 2017 compared to 2007 when […]

  • How to Sell (Without Being Salesy!)

    Learning how to find your customers and then getting comfortable ‘selling’ is a huge deal. Converting website visitors, email subscribers and social media followers into customers is a huge deal and generating consistent profit is the goal for all of us, right? This week I’m a guest on the Mums With Hustle podcast, where I walk […]

  • 6 Email Marketing Mistakes That Kill Sales Conversions

    6 Email Marketing Mistakes That Kill Sales Conversions

    As a Productpreneur who is building a brand, there is a fine balance between educating your target audience and build brand awareness, and asking for the order. You need both types of marketing in order to be successful, but with so many moving parts it can be difficult to hit the mark perfectly. So, if things aren’t […]