ecommerce

  • How to turn a funky product into a runaway success

    Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]

  • Want to start a business? Learn from my mistakes…

    Here are 5 things I’d do if I were to start my eCommerce business from scratch in 2017 I started my first eCommerce business in 2007. Not that long ago, but it feels like a lifetime ago. Entrepreneur years are like dog years, I reckon! Obviously, things are different in 2017 compared to 2007 when […]

  • How To Gain Customer Trust When Fake eCommerce Stores Are The New Scam…

    This week, the Sydney Morning Herald reported that fake online retailers have scammed Australians out of $150,000 in the first quarter of 2017. Not only that, reports are escalating of unscrupulous business practices, such as Shakuhachi taking orders for stock they don’t have or simply not fulfilling orders. It’s pretty heartbreaking to see websites like […]

  • How to run a Clearance Sale (even when you need a holiday!)

    One of the hardest things to do as a small business owner, is to take a holiday! As an eCommerce business owner, the Boxing Day Sale (or end of year Clearance Sale) is often one of the highest revenue times of the year. But it’s also important to take time out of our business to […]

  • 6 Email Marketing Mistakes That Kill Sales Conversions

    6 Email Marketing Mistakes That Kill Sales Conversions

    As a Productpreneur who is building a brand, there is a fine balance between educating your target audience and build brand awareness, and asking for the order. You need both types of marketing in order to be successful, but with so many moving parts it can be difficult to hit the mark perfectly. So, if things aren’t […]