ecommerce

  • Increase Customer Loyalty: The Secret Sauce for a Profitable eCommerce Business

    Every single business owner I talk to – clients, students and others alike – wants a profitable business. But many don’t realise that the secret sauce is to increase customer loyalty. This article discusses an oft-missed step in growing a profitable eCommerce business – increase customer loyalty. This step can be the single most important […]

  • The #1 Facebook Ads Mistake That’s Costing You Money

    Have you ever tried using paid Facebook or Instagram ads to promote your eCommerce website? As someone who is actively promoting an online store, I bet you’ll agree: Whatever marketing you do, it never seems to be enough. You constantly need: More paying customers placing more orders with you, in order to grow sales and […]

  • The Most Important (Often Forgotten!) Step In Your Facebook Ad Campaign

    Paid advertising can be absolute gold for driving traffic and sales in your online store. Once you nail the Facebook Ad Campaign that works for your target customer, you almost have traffic and sales on tap! You can convert new and repeat customers and transform them into raving fans that spread the good word about your […]

  • Actually, making 6 figures is easy. Want to know how?

    Find out the 2 step formula for building a 6 figure eCommerce business Just this week, I’ve had several conversations with ambitious (but struggling) business owners. Some were start-ups, some who’ve been around for a while. All of them have dreams of running 6 figure plus online stores, like my clients Kristy and Laura. But […]

  • How To Run A Successful End Of Financial Year Sale

    As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […]

  • Want the key to successful eCommerce Facebook ads in 2018?

    Want to know the difference between people who run successful eCommerce Facebook ads and those who don’t? It’s not really about the budget they have, or the size of the audience they’re targeting. It’s not even about the product they sell, the prices they charge or the people who buy from them. It’s something far […]

  • 7 Easy Ways To Boost Your eCommerce Conversion Rates

    If you run an online store, you’re always trying to increase your eCommerce conversion rates. Here’s how you can boost your sales without throwing a ton of money at things like paid traffic or SEO. To begin with, the average conversion rate from a typical eCommerce website is only 1-2% on average. Which is pretty […]

  • Facebook ads driving you crazy? Here’s how to do it right

    & how one eCommerce website grew 200% in just 3 months Something I hear all the time from Productpreneurs and eCommerce business owners is: “Facebook ads are really expensive and they don’t work that well. Yeah I get traffic and sales, but I’m not making any profits.” Which, to be honest, it’s a wee-bit frustrating […]

  • How to Grow Your eCommerce Sales on Autopilot

    So you want to grow ecommerce sales on autopilot? And do you want to do that without having to work a million more hours a week than you already are? I don’t know about you, but I gave up “working for da man” so I could STOP trading dollars for hours! Sure you need to […]

  • How to sell out your collection in record time

    Creating a new product really is like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The […]