Digital Advertising

  • Is Your Online Store Ready For Facebook Ads?

    How to know your online store is ready for Facebook ads

    Right now, many brands are struggling to get decent results from advertising on social media and I’m seeing many give it up as an expensive lost cause. In some cases, that’s the right move. But for most of us, stopping altogether is a disaster! Because, without TRAFFIC to our online store? Nothing else matters. And […]

  • How To Use Your Buyer Journey To Increase Customer Engagement

    Podcast episode about your customers buyer journey

    Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you’ve watched your cost per click and conversions go through the roof but despair at the free falling results?  And the same with your marketing emails – are they not getting […]

  • Want the Ecommerce Facebook Ad Strategy that will Ignite Your Sales?

    If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, profitable monthly […]

  • An Introduction To The Power Of Paid Google Ads

    Introduction to google ads

    When it comes to paid advertising we are all aware of social media advertising on Facebook and Instagram. However, no business owner wants to put all their dollars into one platform basket so it’s always a good idea to cover a range of bases. Enter… Google Ads! Google Ads are certainly not new by any […]

  • 5 Things That Are Working This Month With Facebook Ads

    The Five Things Working In Facebook Right Now

    Today on the show we’re going to talk about what’s working right now with Facebook ads – specifically when it comes to advertising your brand or eCommerce store. If there’s one constant we know about advertising our stores, it’s that there is always change.  Change to the platforms, changes to the algorithms, changes to how […]

  • The 5 Biggest Social Media Ad Mistakes eCommerce Businesses Make…

    Feel like you’re making some costly social media ad mistakes? I feel like there are two types of people when it comes to social media advertising: those who love it and are excited to learn more and improve how they use them, and those who are intimidated by them and would rather go organise their […]

  • How to run killer eCommerce Facebook ads in 5 steps

    How to run killer ecommerce Facebook ads

    Learn the RIGHT way to set up profitable eCommerce Facebook ads Are you an online retailer? Or are you a brand owner who also sells online? If so – I have no doubt that social media advertising plays a big role in your online marketing. So many business owners I speak with are struggling to […]

  • Apple iOS 14.5 Changes & The Impact On Facebook Ads

    Earlier this year, we all started to hear information about a major update that Apple were planning to roll out to their operating system. The iOS 14 update would make radical changes to privacy by allowing users to opt IN to tracking instead of opt OUT. Immediately, Facebook was on the offensive, rolling out a […]

  • How To Navigate The Impact Of Apple’s iOS Update On Facebook Ads

    So – by now you’ve probably heard the news about changes that will be coming in 2021 on Facebook regarding customer data and tracking on Apple/iOS operating systems. Hopefully I’ll be able to ease your nerves – especially if your Facebook Ads Manager has been showing you warning notices about reductions in conversions as a […]

  • How To Connect Facebook To Your Shopify Store

    Need to connect Facebook to Shopify? Or reconnect it, if the ‘new Facebook app’ is not working properly? Recently, quite a few Shopify store owners have recently been struggling with issues like: Not being able to tag their products on Instagram, or Errors saying they don’t have a Business Manager or Facebook page or Insta […]