Where Premium Brands Come To Grow
It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns. Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!). Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent […]
Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally are predicted to hit over $5.5 trillion, with some businesses looking to make up to 75% of their sales in the 4th quarter of the year. It’s also […]
In this episode, we delve into the brands promotion strategies of a very large, very successful direct-to-consumer (DTC) brand, True Protein. If you found your latest brands promotion not quite as successful as you hoped… Or you’re starting to plan for the next 6 months… Then I think you’re going to pick up some great […]
As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the dreaded stocktake) and to increase sales. This year, with the increased cost of living and the increased cost of […]
Not getting enough sales through your eCommerce store? Unfortunately, all businesses go through periods of time when their sales slow down or decline. Sometimes it’s because of things we’ve done: maybe we’ve run a promotion that fell flat, or we’ve got the wrong product in stock and our customers want what’s out of stock. Sometimes […]
Have you ever run a social media competition? Or wanted to? If so — did you do it to gain more followers or page likes? Or did you do it to sell more product in your online store? (I certainly hope you followed the terms and conditions for running competitions on Instagram and Facebook…) In […]
And use pre-orders to sell your stock before you even have to pay for it! Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Would you agree? So, would you like to hear about a successful product launch strategy that addresses both of these issues at […]
Do you think you’ll sell out after a Kardashian endorsement? I recently worked with a brand who seemed to have achieved exactly what others were striving for: Laura from A Little Pocket designs and manufactures amazing kids’ clothing that was being snapped up by the likes of Kourtney Kardashian, Gwen Stefani and Beyonce. There were […]
Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […]
As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […]
