Email marketing

  • The Productpreneur’s Ultimate Guide to eCommerce Email Marketing (part 1)

    Just to give you the heads up – this post is part 1 of a 2-part comprehensive guide to ecommerce marketing for Productpreneurs. (You can find Part 2 over here.) As a Productpreneur selling physical products online, one of the highest-impact marketing strategies you can have in your toolkit is email marketing. And believe me, […]

  • 5 Rookie Marketing Automation Mistakes & How To Avoid Them

    After 5+ years of using marketing automation to sell my products online, you can bet that I’ve made every mistake in the book! Have you been there? Talk about frustration-central! I want to share some of those rookie mistakes with you here, along with specific tactics to help you seamlessly bypass any unnecessary challenges that […]

  • 3 steps to Lifecycle Marketing Success

    Lifecycle Marketing relates to marketing campaigns that are tied to your customer’s needs and how they use your products. As we discussed in last week’s blog post, Lifecycle Marketing refers to marketing and sales campaigns that address your customer’s needs and requirements as they evolve over time. So, a brand new customer will have very […]