Where Premium Brands Come To Grow
Let’s begin with the old, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year. That’s pretty sobering right?! The reality is, poor cashflow management, running out of cash […]
& How To Make AND Keep More Profits! Recently I was asked by someone, ‘what does a successful ecommerce business look like? It looks like I’m making a lot of money, but there’s never anything much left at the end of the month!’ The person asking the question has an existing online store and has […]
Not getting enough sales through your eCommerce store? Unfortunately, all businesses go through periods of time when their sales slow down or decline. Sometimes it’s because of things we’ve done: maybe we’ve run a promotion that fell flat, or we’ve got the wrong product in stock and our customers want what’s out of stock. Sometimes […]
Have you ever struggled to understand where the money is going in your business? Asked yourself “I’ve made all this money this month but there’s nothing left in my bank account and I still have to pay taxes. Where has all my money gone?”. “Am I actually ever going to be able to pay myself […]
eCommerce retail has grown at a tremendous rate over the last 18 months. Covid has ensured consumers have had to do as much shopping online as possible! This has also meant more retailers are moving their business online, so the added competition has made it MUCH harder to stand out from the crowd. How do […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
Ever wondered how to tell if your marketing is actually working? I actually get asked about this on a regular basis. Not knowing what’s working and what’s not in your business is a common problem. So I’d like to let you in on a little secret…. Did you know – there is one thing that […]
It’s hard enough getting a customer to buy from you for the first time… So how do you get repeat purchases from your eCommerce customers? If you increase repeat purchase rate by 5%, you can potentially increase your profitability by up to 95%! Most eCommerce stores spend the majority of their marketing dollars on driving […]
As eCommerce business owners, I’m sure we all set out to meet our customers’ expectations. But as a customer, do we tell our mates about a shopping experience (or any experience) that simply meets our expectations? No, I don’t think we do. I’ve personally had several recent online shopping experiences that were fine (I did […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
