Where Premium Brands Come To Grow
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
Ever wondered how to tell if your marketing is actually working? I actually get asked about this on a regular basis. Not knowing what’s working and what’s not in your business is a common problem. So I’d like to let you in on a little secret…. Did you know – there is one thing that […]
As eCommerce business owners, I’m sure we all set out to meet our customers’ expectations. But as a customer, do we tell our mates about a shopping experience (or any experience) that simply meets our expectations? No, I don’t think we do. I’ve personally had several recent online shopping experiences that were fine (I did […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
If you run an online store, you’re always trying to increase your eCommerce conversion rates. Here’s how you can boost your sales without throwing a ton of money at things like paid traffic or SEO. To begin with, the average conversion rate from a typical eCommerce website is only 1-2% on average. Which is pretty […]
This week, the Sydney Morning Herald reported that fake online retailers have scammed Australians out of $150,000 in the first quarter of 2017. Not only that, reports are escalating of unscrupulous business practices, such as Shakuhachi taking orders for stock they don’t have or simply not fulfilling orders. It’s pretty heartbreaking to see websites like […]
Part 2: How understanding your metrics can influence sales online. Usually when a business owner comes to me, they’re feeling stressed and anxious over low, slow (or no) sales growth and they’re completely overwhelmed by all the options available to them and decisions they need to make. Sound familiar? Rings a bell for me too. […]
A very common problem eCommerce businesses struggle with is knowing whether or not their marketing is working. This is why it’s critically important to understand your eCommerce metrics! Because it seems everywhere I turn, I see small business owners struggling with a drop in sales, both online and offline. Is it the election? Is it […]
