Conversion Rate Optimisation

  • 7 Steps to Design a High Converting Website Navigation

    7 Steps to Design a High Converting Website Navigation

    One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions. With an intuitive navigation, your customers can quickly find what they’re looking for. Additionally, with more than 70% of website visitors now on […]

  • Simple Website Navigation Fixes That Boost Your Conversion Rate

    One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions. With an intuitive navigation, your customers can quickly find what they’re looking for. Additionally, with more than 70% of website visitors now on […]

  • How To Power Up Your Sales with Gamification

    Of course, we all want to jump on new trends.  It’s literally human nature. When we see something new that’s working particularly effectively for others, we want to roll it out in our own businesses. That’s normal, right? And for a while, it’ll work.  But when something new and trendy reaches peak, mass adoption, it […]

  • 10 Costly eCommerce Mistakes (& How You Can Avoid Them)

    10 Costly eCommerce Mistakes (& How You Can Avoid Them)

    When you started your business, did you secretly think that running an eCommerce store would be easy? I’m sure I did. It’s many years ago now, but I know I was naïve to the ways of business. The reality is, there are several costly mistakes eCommerce businesses frequently make. Getting your online store functioning well […]

  • The 3 Quick Questions That Get Killer Testimonials

    Three quick questions that get killer testimonials

    How do you influence customers to make a buying decision? Research has proven that the MOST influential forms of advertising are word-of-mouth recommendations and customer testimonials or reviews posted online. According to Nielsen, recommendations from friends are trusted by 92% of people, and consumer opinions (testimonials and reviews) posted online are trusted by 70% of people. Compare […]

  • Make Millions With Magic Metrics

    It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it interest rate rises? Is it inflation? Is it because of end of financial year? Clearly businesses are hurting. The stress and anxiety is almost tangible. And trust me when I tell you, […]

  • 5 Reasons Why Customers Aren’t Buying From You

    Are you finding customers aren’t buying from you? It can be incredibly disheartening right?!  You invest a huge amount of time and money setting up your online store, sourcing your products, building your brand and trying to grow a business and after all that hard work, you’re just not seeing that conversion.  Did you know […]

  • 12 best ways to boost ecommerce sales fast

    Not getting enough sales through your eCommerce store? Unfortunately, all businesses go through periods of time when their sales slow down or decline. Sometimes it’s because of things we’ve done: maybe we’ve run a promotion that fell flat, or we’ve got the wrong product in stock and our customers want what’s out of stock. Sometimes […]

  • 12 Important eCommerce Trends To Know In 2021

    eCommerce retail has grown at a tremendous rate over the last 18 months. Covid has ensured consumers have had to do as much shopping online as possible! This has also meant more retailers are moving their business online, so the added competition has made it MUCH harder to stand out from the crowd. How do […]