Where Premium Brands Come To Grow
Right now, you’ve got about a week to prepare for what could genuinely be one of the most profitable – and least stressful – marketing periods of your entire year. Now, I know what you might be thinking. “Cath, I’m exhausted. I’ve just pushed through the Christmas rush. The last thing I want to […]
Can we talk about the elephant in the room? You know the one. It’s that nagging feeling every time you open Instagram or check your ads manager. The constant, relentless need to produce fresh creative content – photography, videos, graphics, captions – when none of that is actually your core skill set. You got into […]
If you’ve been running Meta ads and feeling like something fundamental has shifted – like you’re suddenly playing a completely different game – you’re not imagining it. Meta has essentially staged an algorithm coup, and a lot of brands are scrambling. So what’s happening? And what should you do about it? Most brands are going […]
Today, the final episode in this mini-series, we’re tackling something that every brand thinks they’re doing, but honestly? Most are getting spectacularly wrong. And frankly – I’ve had so many conversations in recent weeks where pretty much every single brand is making this mistake. We’re talking about true omnichannel marketing in 2025. Most brands think […]
It’s the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty. As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their […]
There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a […]
& make the next 12 months your best year yet! Here’s the thing: If we don’t set the course for our business (or ourselves personally) by documenting a business plan, we’ll end up meandering all over the place and operating in a very reactive manner. As the Cheshire Cat said to Alice in Wonderland, if […]
One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content. Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over. But if you find yourself always on the back foot, trying to produce […]
How would you describe ‘success’ in your business? Is it a profitable lifestyle business? An empire? Or perhaps a fully automated passive income stream? That’s the dream, right? To be able to sit back and relax and watch the orders flow in. Ka-ching! Believe it or not, this IS actually possible WITHOUT working yourself to […]
Life After Outsourcing How are you spending your time in your business at the moment? If you’re in the first year or two of your business you’re probably wearing ALL the biz hats – which is very normal when you’re in start up mode and learning all the ropes and saving your biggest resource, money. […]
