Digital Advertising

  • How To Grow A Lucrative Email List For Your Online Store- Part 1

    The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store. Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that! Maybe email marketing is like vintage fashion […]

  • Best Practice Design Principles for a High Converting Website

    So today on the show, we’re gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether you’re new to eCommerce and setting up your first website, or you’ve been running for a while and need to improve your conversion rate, your website design is a critical consideration.  Because […]

  • Did you know there are only 3 ways to get website traffic?

    Are you struggling with how to increase website traffic to your online store? It doesn’t matter whether you’ve been online for years or you’ve just launched, or if you sell on a little Etsy store or you’re making a motza on your own eCommerce website. Any eCommerce store owners who want to grow profitably need […]

  • Facebook Ads Stopped Converting? 10 Steps To Get Back On Track

    Facebook ads stopped converting? Follow these 10 steps to get back on track!

    Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way…  I often joke that a zoo animal or an alien must be driving the Meta bus because it can be unpredictable and completely arbitrary at times! I’m […]

  • 6 Marketing Strategies You Can Steal From Netflix

    Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. […]

  • 10 Fixes To Use When Facebook Ads Stop Converting

    Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way…  I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly […]

  • How To Market Your Brand Like Taylor Swift On Tour

    With all this hype and media coverage around Taylor Swift’s Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania.  Did you know that the average Swiftie fan wasn’t just attending a concert, but embarking on a […]

  • “My Facebook ads suck! How can I get more people buying?”

    You need to get more clicks on your Facebook ads… People struggle with their social media ads ALL. THE. TIME. And I get it. I think I know where you are right now. I know the hard work you’ve put in, the anticipation you’ve felt, the days, weeks, months of hustle. Not to mention, the […]

  • The Critical Scaling Error Brands Make That Absolutely Kills Profits

    The Critical Scaling Error Brands Make That Absolutely Kills Profits

    Without fail, every business has areas where they’re struggling and that impact their ability to grow.  If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly as you’d like, but you’ll also be heading towards a cash flow crunch that could […]

  • The Counter-Intuitive Way To Improve Your Ad Results

    The Counter-Intuitive Way To Improve Your Ad Results

    Over the last year or so, it’s gotten harder and harder to generate profitable results from paid advertising.  Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up. And the way the ad algorithm has changed means that campaigns require a certain number of […]