Blogs

Ad Click to Purchase — Where Premium eCommerce Brands Lose the Sale

Here’s a scenario that will either make you nod vigorously or feel slightly called out. Possibly both. Ad results are disappointing. So you change the creative. Still disappointing. Change the audience. Then the offer. Then the campaign structure. At some point someone very confidently tells you the problem is your

Why Scaling Ad Spend Exposes Your Product Page — And What To Do About It

There’s a pattern that plays out in premium eCommerce businesses with depressing regularity. A founder runs ads. At $50 a day, the ROAS looks decent. Profitable, even. She scales to $200 a day, confident. By the end of the first week, the cost per acquisition has blown out, the ROAS

Why Your ROAS Drops When Scaling Ad Spend (And How to Fix It)

You scaled your ad spend. Your ROAS had other plans. There’s a specific kind of dread that sets in when you bump your Meta budget from $80 a day to $300 and watch your ROAS crater in real time. You do what any reasonable person would do. You blame the

The Afterpay Day Dilemma: How To Show Up Without Selling Out

Let’s talk about the week you’re probably having… Petrol prices have hit $2 a litre – and heading higher – thanks to the US-Israel strikes on Iran disrupting global oil supply. Cost-of-living anxiety is back with a vengeance. And Afterpay Day officially kicks off on the 19th, though half the

The ChatGPT Walkout: What 60 Million Angry Users Can Teach You About Your Ecommerce Website

So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don’t know, is the AI tool I’m using extensively throughout my entire business at this point — and it just… stopped. Completely. Just stopped responding. Now, the first thing I did

The Platform Everyone’s Leaving (And Why You Shouldn’t)

Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they’re doing with social media. And every year, the herd moves collectively in the same direction… This year? They’re all stampeding toward Instagram and TikTok. Reddit’s had a 63% surge

Productpreneur Marketing