Productpreneur Marketing
Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
“You’ll Never Be Successful Working From Home” (My Sliding Doors Moment)
Summary Twenty-one years ago, heavily pregnant and launching her first business from her kitchen table, Catherine’s old boss told her she’d never be successful working from home. In this personal episode, she shares the sliding doors moment that followed – and the honest truth about what actually made her first
Why Meta Has It In For Premium Brands Right Now (And What To Do About It)
In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because of the way considered buyers actually shop. In this episode, Catherine unpacks what happened, why premium brands got hit hardest, and the strategic foundation shift that lets premium brands
Why You’re Working Harder Than In Your Old Job (And What Actually Builds Freedom)
Why You’re Working Harder Than In Your Old Job (And What Actually Builds Freedom) The trap almost every premium brand founder falls into If you’re running a premium eCommerce brand and you’ve quietly noticed you’re working harder, longer hours, and with less freedom than you used to have at your
Why You’re Working Harder Than In Your Old Job (And What Actually Builds Freedom)
You started this business for two reasons – meaningful work, and more freedom over your time. Somewhere in year two or three, that deal stopped working. You’re working harder than you did at your old job, for less money, with less time on the parts of the business you actually
Why eCommerce Founders Are Quietly Burning Out On Their Own Marketing
Marketing is the hat that doesn’t come off. If you’re running a premium eCommerce brand and you’ve been quietly burning out – not from the hours but from the cognitive weight – this episode is for you. We explore three structural properties that make the marketing function qualitatively different from
Why eCommerce Founders Are Quietly Burning Out On Their Own Marketing (And What To Do About It)
Why eCommerce Founders Are Quietly Burning Out On Their Own Marketing (And What To Do About It) If you run a premium eCommerce brand and you’ve been quietly burning out – not from the hours, but from a kind of cognitive weight you can’t quite name – you are not