Productpreneur Marketing
Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
The marketing playbook for early-stage eCommerce founders building their first system.
A complete, on-demand course that walks you through building the marketing system your store actually needs — customer insight, conversion, email and paid ads — in the right order, at your own pace.
- Understand your ideal customer at a level your competitors aren't bothering with
- Rework your website so it converts visitors and earns organic search traffic
- Build the core Klaviyo flows that quietly do a third of the heavy lifting
- Launch Meta and Google ads with the foundations to make every dollar work harder
- Stop spending time on tactics that don't move the needle
The #1 thing keeping early-stage eCommerce stores stuck
Most founders we meet aren’t short on effort — they’re stuck because they don’t have a system. The hours pour into Instagram reels, Facebook groups and tweaking the website, but there’s no underlying engine pulling it all together into consistent traffic and sales.
The result is predictable. Burnout. Deep discounting to keep cash moving. The slow creep of wondering whether the whole thing is actually going to work.
It doesn’t have to play out that way.
A proper marketing system. Sequenced properly. Built for your business.
Foundations is the on-demand version of the program hundreds of Australian and New Zealand eCommerce brands have used to grow. Every module is sequenced to build on the last, so you don’t end up with half-finished website tweaks, a dusty Klaviyo account and a Meta ads spend that never quite pays back.
You work through it at your own pace, on your real store, using frameworks built by an agency that does this for premium brands every day.
Learn it. Apply it to your store. See what changes.
Why learn this from us?
This isn’t a course built by a course creator.
Foundations is the same playbook our agency uses for the brands we work with day-to-day — premium Australian and New Zealand eCommerce businesses scaling past six and seven figures.
Before founding Productpreneur Marketing, Cath spent a decade in branding, advertising and digital marketing for blue-chip clients including Coca-Cola, Blackmores and RMK Shoes — then went on to build and sell her own eCommerce business using these exact frameworks.
What you get is the combination most courses miss: strategy that comes from running real campaigns, not just teaching them. Brand-building, conversion thinking, and the unglamorous operational detail that actually makes the difference — all in one place.
See what's possible for your business
“In only 6 months, I’ve already beaten last year’s sales for the whole year! Thanks Catherine.”
– Lisa Munro, Happy Tummies
“In a year I’ve experienced nearly 4000% sales growth, growing from 4 figures to multiple 6 figures! This program is my biz bible!”
– Kristy Rigby, Babiators Australia
“In 12 months, I’ve increased my sales by over 1100% compared to last year! So proud of that!”
– Stacey Beveridge, All Natural Mums
What's inside Foundations
Six modules of structured training, plus the templates, checklists and implementation guides you’ll need to put the work into practice on your own store.
You’ll learn how to:
Find your ideal customers
Identify exactly who you’re selling to, and reach them where they actually are online.
Sell without being pushy
Understand the psychology behind how your customers buy — and what’s quietly stopping them.
Improve website conversions
Optimise your store for better conversion and organic search at the same time.
Acquire consistent sales
Build a marketing plan that brings new buyers in and turns them into repeat customers.
Automate with sales funnels
Set up the email automations that work in the background, day in, day out.
Profit from Meta ads
Set up and run targeted, profitable Meta ads built specifically for eCommerce.
Real results from real founders
“We’ve had 562% increase in sales and 43% increase in conversion rate this year. Beyond happy!”
– Corrina Lyndsay, Bird on the Hill Designs
“I have been the queen of different courses and none have got the results like Catherine’s course. I think back on all the money I have wasted! If you are serious about building a successful eCommerce business, do it!”
– Stacey Beveridge, No Nasties Kids NZ
“I saw an increase in traffic and sales immediately, with steady sales growth month on month ever since!”
– Wendy Siu-Chew Lee
*A note on the price
Foundations was originally offered as a live group coaching program at $1,497. The live coaching is no longer part of the offer, but every framework, walkthrough and worksheet has been preserved in the on-demand course — and we’ve made it dramatically more accessible at $147 so any early-stage business can use it.
Same content. Different format. Different price.
Your store has more in it than it's currently showing.
The systems that unlock that potential aren’t a secret. They’re just built in a specific order, by people who know which order matters.
Foundations is where you learn it.
Frequently Asked Questions
Six training modules covering customer insight, conversion, SEO, email automation and Meta ads — plus the templates, checklists and implementation guides you’ll need to put each module into practice on your store.
That includes customer questionnaires, metrics tracking spreadsheets, examples from multiple (actual) businesses in a variety of product categories, and more.
Absolutely. We teach you how to improve your conversion rate, attract organic traffic, grow your email list and use it to generate sales on autopilot — well before you spend a cent on paid ads. When you do switch them on, you’ll have the foundations to make them profitable. No fancy websites or expensive marketing tools required.
The moment you check out. You get immediate access to the training inside the online learning portal.
Most founders work through Foundations over 6–12 weeks, putting in a few hours a week alongside the day-to-day. But it’s yours to keep, so you can move faster, slower, or revisit modules whenever you need to.
The frameworks apply to any eCommerce platform — conversion, customer intelligence and search are platform-agnostic. The technical walkthroughs use Shopify, since that’s where most of our clients are. If you’re on WooCommerce, BigCommerce or similar, you’ll be able to apply everything; the buttons just live in slightly different places.
A one-off payment of AUD $147.
Because Foundations is a digital product with immediate access, we don’t offer refunds once you’ve opened the course. If you run into a specific issue with the content, email us and we’ll do whatever we can to make it right.