Productpreneur Marketing
Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
From Artist's Studio to Profitable Lifestyle Business
How We Started.
Bell Art began not as an eCommerce brand, but as a collection of intricate Australian wildflower illustrations created by Meryl Bell, a talented artist with a deep love for Australia’s native flora.
Years later, her daughter Amanda saw the potential to transform that artwork into something more – beautiful, ethically produced gifts that would allow people across Australia to enjoy and share these uniquely Australian designs.
What started as a small product range built around her mother’s artwork has grown into a thriving online brand with a loyal customer base.
Over the past three years, our role has been to help turn that creative foundation into a scalable eCommerce business – one that not only continues to share the artwork with new audiences, but has also evolved into a sustainable lifestyle business for Amanda.
The Backstory.
Bell Art, the home of beautiful and ethical Australian-made gifts and Australian wildflower-inspired art, has been a valued client of ours for more than three years.
The brand is built on the original artwork of Amanda’s mother, Meryl Bell, whose intricate illustrations of Australian native flowers became the creative foundation for the business. Inspired by this artistic legacy, Amanda expanded the concept into a product-based brand, transforming the artwork into thoughtfully designed gifts that celebrate the beauty of Australian wildflowers.
Today, Bell Art has developed a loyal customer base who appreciate both the distinctive aesthetic of the artwork and the values behind the brand, including its commitment to Australian-made and ethically produced products.
Our partnership began in early 2023, and over the years we have worked closely with Amanda to grow the business through multiple phases of eCommerce growth and market shifts.
The Challenge.
When Bell Art first partnered with us, the brand already had strong foundations: unique products, a clear visual identity, and an engaged customer base.
However, like many growing eCommerce businesses, the marketing systems behind the brand were not yet fully developed.
There were clear opportunities to strengthen both customer acquisition and customer retention, particularly through paid advertising and email marketing. Without these systems working together strategically, growth often becomes inconsistent and reliant on seasonal spikes rather than predictable revenue.
Our goal was to transform Bell Art’s marketing into a structured, multi-channel system that could consistently attract new customers while nurturing existing ones.
The Strategy.
We began by implementing a comprehensive digital marketing strategy focused on both growth and long-term sustainability.
Key areas of focus included:
1. Paid Advertising (Meta & Google)
We launched targeted campaigns designed to introduce Bell Art to new audiences while highlighting the brand’s unique selling points – Australian-made products, ethical production, and the distinctive beauty of Australian wildflowers.
2. Email Marketing with Klaviyo
We implemented a structured email marketing ecosystem including high-performing automated flows such as welcome series, abandoned cart recovery, and post-purchase engagement. These flows ensured Bell Art could consistently nurture customers and drive repeat purchases.
3. Ongoing Campaign Strategy
We worked closely with Amanda to plan campaigns around key retail moments including gifting seasons, product launches and major eCommerce sales periods, while continuing to optimise advertising creative and messaging over time.
This approach allowed us to capture immediate opportunities for growth while also building a marketing foundation that could scale with the business.
Early results.
The impact of these changes was immediate.
Within the first four months, Bell Art achieved 620% total revenue growth, demonstrating the power of implementing a cohesive marketing strategy across multiple channels.
While these early results were exciting, the real focus was on maintaining and building on that momentum over the long term.
Where Bell Art Is Today.
More than three years later, Bell Art continues to grow and evolve as a brand.
Email marketing remains a major revenue driver, with Klaviyo consistently generating around 33% of total monthly revenue through a combination of automated flows and targeted campaigns.
Paid advertising continues to bring new customers into the brand while maintaining strong returns, allowing Bell Art to steadily expand its audience.
Most importantly, the business has reached a point where the systems supporting it are reliable, predictable, and sustainable.
Amanda's experience.
“Bell Art has grown consistently each year; our website was changed right from the get-go, and it’s been the best move we’ve made. The combination of Shopify, Meta, Google, Klaviyo and Productpreneur ensure our monthly sales are increasing reliably, and we are also increasing our product offering. Bell Art moved out of the house and into warehouse premises plus we now employ staff!
The biggest change for me is how confident I now feel with my marketing. I used to attempt my own marketing with Meta and Google, but not being an expert, I never succeeded like we are succeeding today. Marketing was a big drain on my time and while I knew in theory what needed doing, I couldn’t do it all myself. Outsourcing this part has freed up my time to concentrate on other parts of the business.
I feel like I have a full-on marketing department at my disposal and it’s a terrific addition to my business. I personally can choose to work rather than being chained to the desk!”
– Amanda, Owner of Bell Art
A true lifestyle business.
Perhaps the most meaningful outcome of this partnership is what the business now represents for its owner.
Amanda shares that she is incredibly proud to have transformed Bell Art into a true lifestyle business – one that allows her to continue creating beautiful pieces that celebrate her mother’s artwork while enjoying the flexibility and freedom that comes with a well-structured and profitable online business.
For us, this is the ultimate measure of success: sustainable growth, a loyal customer base, and a business that supports the life its owner wants to live.
YOUR TURN
This kind of growth doesn't happen by accident.
What worked for Bell Art wasn’t a template. It was a custom strategy designed around their brand, their buyer, and their specific market – directed by a senior strategist who got to know the business inside out.
That’s what we do – at three different levels of partnership, depending on where your business is. Some founders start with one of our self-paced Growth Playbooks. Others hire a strategist to direct their team. And some hand the whole engine to us through our Brand Growth Partnership.
Whichever level fits, it starts the same way: a real conversation about your brand.
About Productpreneur Marketing.
Productpreneur Marketing is a senior eCommerce marketing strategy agency working exclusively with premium brands across Australia, New Zealand, and (occasionally) further afield. Our average client stays with us over two years – not because they’re locked in, but because the work continues to compound.
We work in three tiers. Self-paced Growth Playbooks for founders who want to do the strategic work themselves. Hire a Strategist engagements for brands ready for senior strategic leadership directing their existing team. And full Brand Growth Partnerships for premium brands ready to hand the entire marketing engine to a specialist team.
Our founder, Catherine Langman, brings two decades of digital marketing experience – including senior work with Microsoft, Coca-Cola, Blackmores, and RMK Shoes – plus a decade as a premium eCommerce founder herself, having launched, scaled, and sold an award-winning international brand. That dual lens – marketing strategist and eCommerce operator – is what shapes how every member of our team thinks about your business.
We don’t just run campaigns. We build growth systems – designed specifically for premium buyer psychology, not generic platform best practices.