Productpreneur Marketing
Where Premium Brands Come To Grow
I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. Or we’ve put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion.
Ecommerce product bundles are a smart way for online stores to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to ensure your customers have the best possible experience shopping with you, which helps increase your conversion rate, AND improves their experience using the products they’ve bought.
I want to highlight that last point: I think most people assume that product bundles are just designed to increase your sales because the customer is spending more per transaction.
But they can also help in two additional and extremely important ways:
- Make it much easier for customers to make a purchase decision, thereby increasing your conversion rate, and
- Help ensure your customers have a successful or enjoyable experience using your products.
Listen as I step you through a high converting bundle strategy to boost your bottom line.
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.
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Links mentioned in this episode:
FREE eCommerce Campaign Planning Guide & Template
Free Rockstar Productpreneur community
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