If your eCommerce marketing used to work brilliantly and lately it’s feeling like you’re pushing harder for smaller returns — you’re not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make things worse.

In this episode, Catherine Langman unpacks what’s actually happening — and what smart eCommerce brands do differently when times get tough.

In this episode you’ll hear:

• Why declining ROAS is almost never a creative problem — and where the real issue usually lives
• Two real brand case studies that illustrate exactly how a slow marketing death spiral begins
• The three instinctive responses to declining results that all make things worse (and why)
• What Cameron McEvoy’s world-record-breaking training model can teach every eCommerce brand owner right now
• The practical steps that actually move the needle: product page conversion, compounding channels, and building through a downturn instead of waiting it out