Have you ever noticed that most brand content is so… forgettable.

It’s not that brands don’t try. They’re producing more content than ever. Social posts, emails, product descriptions, blog articles, ads. The volume is enormous.

But most of it lands with a thud. No engagement. No emotional response. If you even notice it at all… you read it, you understand it, you forget it immediately.

We are drowning in content. Every brand, every business, every person with a phone is creating and publishing constantly. Your customers’ feeds are overflowing.

Their inboxes are groaning. Their attention is being pulled in a thousand directions at once.

It all blurs together into one beige mass of content. And here’s the thing most brands don’t realise: boring content doesn’t just underperform. It actively damages your brand.

Boring is expensive. It costs you attention. It costs you engagement. And eventually, it costs you sales!

So in this podcast episode, I want to dig into why that happens. Why is so much brand content so boring? And more importantly, how do you create content that actually makes people feel something?

And I’ll share five techniques that will help you master this so that you can build an unforgettable brand.