Let me paint a picture that I see all the time with ecommerce brands.

You’re spending money on marketing. Ads, SEO, social media, maybe influencers. You’re driving traffic to your website. And you can see in your analytics that people are visiting. Some of them are even adding things to their cart.

But then… they just disappear. They don’t buy. They don’t come back. They vanish into the ether.

And you’re left wondering — where did they go? What happened? Why didn’t they buy?

This is what I call the leaky bucket problem. You keep pouring traffic into your website, but sales are draining out the bottom. And no matter how much you spend on ads or how clever your marketing is, if your bucket has holes in it, you’re never going to fill it up.

The frustrating part is that your website won’t tell you what’s wrong. At least, not in plain English.

You can stare at your analytics all day, but unless you know exactly what to look for, you’re just looking at numbers that don’t mean much.

If it’s been a while since you thoroughly and objectively reviewed your website — specifically, whether it’s actually doing its job of bringing in and converting customers — you might find that it’s quietly leaking sales every single day without you even realising it…

In this episode, I go through the 3 layers of a website audit: are the right people discovering your brand (including via AI search), are they getting to your website, and are they converting into buyers?

And given AI search is so new, there’s a real first-mover advantage if you master this now!