I know exactly where you’re at right now. We’re in the thick of Black Friday promos – or as I like to call it, the ‘beautiful chaos’ portion of the retail calendar. Your ads are running, your inbox is overflowing, your inventory is moving, and you’re probably surviving on caffeine and pure adrenaline.

I also know that this period isn’t just physically exhausting – it’s emotionally exhausting too. There’s this rollercoaster that happens during BFCM. You swing between moments of ‘oh my goodness, the sales are coming in!’ to ‘why did that ad suddenly stop performing?’ to ‘I haven’t eaten lunch and it’s 4pm.’

So to help you through, I’m going to share 2 really easy and practical things you can do right now to maintain your energy levels and focus throughout this crazy busy time and through to the end of the year.

AND I’m sharing 5 marketing tips you can start thinking about now to help prevent your sales from dropping off a cliff after Black Friday ends – something that so often happens after a sale event. 

Think of this episode as me being your cheer squad, your pit crew and your Mum all-in-one!