It’s 2am and you’re lying awake, mind racing through endless to-do lists, wondering if you’ve invested everything into a dream that’s slowly becoming a nightmare. Sound familiar? You’ve created an incredible product – something you know could change people’s lives – but somehow the customers aren’t beating down your door. 

You’re working every night and weekend, straining relationships, watching your savings disappear, and starting to wonder if maybe everyone was right when they said you were crazy to try this. The worst part? You thought having the best product would be enough.

In this episode, I’m sharing a story that will change how you think about building a product-based business forever. It isn’t about talent, funding, or even market timing. It’s something much more fundamental that many productpreneurs completely miss.

If you’ve ever wondered why some brands seem to effortlessly attract devoted customers while others struggle to get noticed, this episode reveals the uncomfortable truth about what separates million-dollar brands from failed dreams. 

More importantly, it shows you exactly what to do about it. Because your vision can become your customers’ newest obsession – but only if you understand the real game you’re playing.