Here’s a sobering statistic that’ll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from the same brand again. 

Let that sink in for a moment. Four out of five people who bought from you during your biggest sales event of the year will never come back.

But here’s the thing – it doesn’t have to be this way. How do you ensure those new customers don’t just disappear into the ether, never to be seen again?

In this episode, I’m going to share a framework with you that transforms Black Friday bargain hunters into your most valuable long-term customers. 

Because here’s what most brands get completely wrong – they think Black Friday is about sales volume. But for premium brands, Black Friday should be about customer acquisition. The real money isn’t made during the sale; it’s made in the months that follow.

I’m going to walk you through what I call an “Advocate Activation Framework” – a systematic approach to turning one-time Black Friday buyers into passionate brand advocates who not only buy repeatedly but become your most powerful marketing asset.