Today, we’re talking about something that’s going to make some of you very uncomfortable, and certainly many of my industry peers! 

We’re talking about the death of digital advertising as we know it. 

And I don’t mean it’s struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom of the last decade is dying.

Right now, there’s a perfect storm of changes that are fundamentally reshaping how people discover and buy products.

Before you panic and think “But what about my Facebook ads?” or “My Google campaigns are still working!” – stick with me. Because yes, some digital channels are still generating revenue, but the writing is on the wall. And the smart brands? They’re already building what comes next.

And what’s coming next is actually incredibly exciting! So tune in to this second episode in my mini-series The Great Ecommerce Realignment to discover the 4 strategies replacing traditional digital advertising AND the steps you need to take to make this shift without tanking your business in the process!