Productpreneur Marketing
Where Premium Brands Come To Grow
Many of you would know and love the baby and kids brand Snuggle Hunny. It’s such a beautiful brand, aesthetically, in the quality of the products, as well as the brand’s values, which are very much about sustainability and community.
Well, today I have a real treat for you as I’m joined on the show by Julie Mathers, CEO of Snuggle Hunny!
Some of you may remember Julie as the founder of Flora and Fauna, an online retailer of all things eco. Since selling that business 2.5 years ago and then acquiring Snuggle Hunny, Julie has accomplished a LOT, from a brand and website refresh, new product development, becoming GOTs certified, expanding overseas, and so much more!
Nothing is ever smooth sailing – it’s been a wild ride for Julie over the last few years as an entrepreneur – but she very generously shares the details about all those ups and downs and what’s working to help grow the brand.
I know you’re going to love this conversation! So without further ado, let’s welcome Julie to the show.
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