So we’re in early November now, and I have a question for you: how are those ad costs treating you right now?

Yeah, I thought so.

Look, I’m not going to sugarcoat this – if you’ve been running ads in the last few weeks, you’ve probably noticed your costs have gone absolutely mental. And it’s only going to get worse as we head deeper into Black Friday and Christmas territory.

So today, we need to talk about something that most ecommerce brands are getting completely wrong. And it’s costing them – literally – thousands of dollars every single month.

I’m talking about email marketing. But not the “spray and pray” kind where you send a newsletter once a month and hope for the best. I’m talking about strategic, automated, revenue-generating email marketing that works while you’re sleeping, walking the dog, or binge-watching your favourite Netflix series.

By the end of this episode, you’re going to understand exactly why your current approach is leaving money on the table, and more importantly, what to do about it before we hit 2026.